Business innovation ideas concept as an open light bulb with financial and office icons being released as a communication success symbol for marketing strategy solutions.
Ideation is a concept that every single human being is capable of doing. In many cases, people think about what they could do in a certain environment or what they can make that’s completely original, usually in the arts and anything creative. And these ideas come from the person’s creativity of anything simple that they’ve seen before, which usually helps when it comes to making something new. This is especially important in Design Thinking since the concept of coming up with ideas from scratch is well fitted with teaching people new things that you would never come up with and thinking of better ways to practice a certain activity that doesn’t involve doing the same thing over and over again.
In the Design Thinking world, Ideation is seen as “the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation to development, to actualization.” In many cases, people rely on this type of creative thinking to better visualize a certain project that they wouldn’t even think to do in the first place. And for the most part, it is evident that this is needed in anything we do on a regular basis as we always want to come up with something outlandish and continue to go with the idea until it comes out as a better product. As said by Mark Twain himself “The man with a new idea is a crank until the idea succeeds.” Twain has a point since cranking out new ideas is what we essentially do as it’s all in the Creative Spirit to do so. Sometimes you may not even realize you came up with a good idea or something unexpected until either someone points it out or it clicks to you immediately after, so much so that ideating almost becomes second nature. And in Design Thinking, that’s what you’re going to be doing 90 percent of the time because you’re going to need some material to work with if you want to make something super unique.
This was the case with us in class as we had to come up with the silliest and most outlandish application that we can possibly think of while looking for other things we can bounce off, which is another thing we tend to do as humans. Since we like to look at other people’s ideas and see what we can do to give it a little bit of a spin, that’s what we did in class. The most we had to look up were parodies to different objects that were or are popular which were changed up to make it seem funny. And in that sense, we tried to come up with something that no one would think to use on a daily basis and somehow try to make it work, essentially it’s to think stupid until the idea sticks to your brain.
Overall, Ideation is an important step that not everyone would think is important to them, it always involves random thinking of ideas, and sometimes the most outlandish ideas can be surprising, especially when you find out about the end product. Once you start applying this step into your everyday life, which will be inevitable, you will always think of the dumbest things in the world that will someday be the smartest thing you came up with.
